About Us

Barrie Willoughby is a former Director of Adelaide Finance Agency, one of South Australia’s foundation finance broking companies which he founded in 1984. He is also a former Director and founder of Readett Simmons & Associates a Mortgage Management business which he operated in Adelaide. Barrie has had extensive experience in the financial services industry spanning more than 44 years.

Peter has 14 years experience in the financial services industry. He holds a Master of Business Administration (MBA) from Macquarie University, Graduate School of Management and has diverse experience in business management, capital raisings and corporate structuring. He brings over 34 years of corporate experience in various senior management roles. He also brings many years’ experience in managing residential property investments around Australia.

Cathy has more than 34 years’ experience in financial services starting with State Bank (now BankSA). Her successful retail banking career saw her operating as Senior Branch Manager where she managed hubs of multiple branches in the Adelaide metropolitan area.
These full service branches included Home Lenders, Commercial Lenders, Financial Planners, Insurance and Personal Banking Specialists. Cathy’s career in structured corporate banking has complimented the professionalism of the Eastwood Securities team.

Damien has over 38 years experience in banking, commencing with the Savings Bank of South Australia, progressing with the State Bank (now BankSA), and eventually BankWest. Having worked in both city and rural locations, Damien has a great understanding of the needs of both Rural and Urban communities. During this period Damien managed commercial portfolios of $100 million plus, with over 200 varied business clients. Damien also has extensive experience in Hospitality and Tourism as a business owner and operator.
In 2014 Damien returned to BankSA as Senior Business Development Manager Commercial Broker, hence, he fully understands the issues that finance brokers have to deal with.

Sonja Smith has significant experience in senior management and finance roles, with her most recent being Financial Controller in the automotive sector over a period of 11 years, during which she contributed significantly to systems development as the business evolved. Sonja has also run her own financial services businesses, over an extended period of time, applying her knowledge and experience in businesses of all sizes. She holds proficiencies in multiple industries, across multiple disciplines which include human resources, accounting, finance, and quality management systems. Over the past six years with Eastwood Securities, Sonja has contributed to client relationship management, systems development and managing all business reporting systems.